EFFY// Editorial · EFFX Blog

Thoughts, Insights and Bold Takes from the Xperts

A Fool With a Tool Is Still a Fool: Why Schools Need to Stop Fighting AI and Start Dealing With It
Advisory & Consulting

A Fool With a Tool Is Still a Fool: Why Schools Need to Stop Fighting AI and Start Dealing With It

The students being told today that AI is off-limits will graduate into jobs where their first performance review may partly depend on how well they use it. That is a brutal disconnect.

Doron Fetman
Doron FetmanMay 26, 2026
Infinite Execution, Multiplied
Advisory & Consulting

Infinite Execution, Multiplied

Today, we're introducing EFFX - an AI advisory and implementation firm that designs, deploys, and amplifies the systems modern businesses need to run on.

Toby Hassan-Fishman
Toby Hassan-FishmanMay 1, 2026
The Photo That Launched My Career (And Its AI Twin, 14 Years Later)
Branding & Design

The Photo That Launched My Career (And Its AI Twin, 14 Years Later)

Anyone can access the magic now. Knowing what to do with it? That's expertise. And expertise isn't democratized. It's built.

Toby Hassan-Fishman
Toby Hassan-FishmanMarch 2, 2026
Leadership and Culture Breaks at the Top: Why the CEO and Chief People Officer Are Always Accountable
Business Transformation

Leadership and Culture Breaks at the Top: Why the CEO and Chief People Officer Are Always Accountable

Companies don’t crumble overnight. They slowly decay when the people at the top stop listening, stop living the values they preach, and stop taking accountability for the environment they create.

Doron Fetman
Doron FetmanJuly 22, 2025
Movie Props Collectibles: The Hot Market Capturing Hearts and Wallets
PR & Marketing

Movie Props Collectibles: The Hot Market Capturing Hearts and Wallets

Movie props are having their moment, with record-breaking sales proving that Hollywood magic translates to serious money.

Toby Hassan-Fishman
Toby Hassan-FishmanJuly 17, 2025
Why Even Superman Couldn't Market Itself: $400M Later, Christopher Reeve Still Reigns Supreme
PR & Marketing

Why Even Superman Couldn't Market Itself: $400M Later, Christopher Reeve Still Reigns Supreme

No amount of marketing investment or technological advancement can recreate that specific moment in film history when Christopher Reeve made Superman real for an entire generation.

Toby Hassan-Fishman
Toby Hassan-FishmanJuly 14, 2025
Introducing "Turnformation™": When Crisis Meets Opportunity
Business Transformation

Introducing "Turnformation™": When Crisis Meets Opportunity

Most companies facing existential threats make a fatal mistake: they think they have to choose between survival and growth. They don't.

Doron Fetman
Doron FetmanJuly 9, 2025
Fanatics Fest 2025: A Celebration of Fandom and Star Power in one Flawless Formula
PR & Marketing

Fanatics Fest 2025: A Celebration of Fandom and Star Power in one Flawless Formula

This weekend at the Javits Center, Fanatics didn't just throw an event, they created a masterclass in how to do branding right.

Toby Hassan-Fishman
Toby Hassan-FishmanJune 23, 2025
Turnaround vs. Transformation: Why Every Leader Needs to Know the Difference
Business Transformation

Turnaround vs. Transformation: Why Every Leader Needs to Know the Difference

The stakes have never been higher. Your next strategic decision could determine whether your company emerges stronger or becomes another cautionary tale.

Doron Fetman
Doron FetmanJune 19, 2025
Empty Nest, Full Throttle: A New Chapter in Business and Life
Advisory & Consulting

Empty Nest, Full Throttle: A New Chapter in Business and Life

The world is moving at warp speed, and businesses everywhere are scrambling to figure out how to integrate AI and digital transformation without getting left behind.

Toby Hassan-Fishman
Toby Hassan-FishmanJune 10, 2025
The Three-Headed Challenge of Franchise Marketing
PR & Marketing

The Three-Headed Challenge of Franchise Marketing

Having just walked the floors of the International Franchise Expo at the Javits Center today, one thing became abundantly clear: there's a significant opportunity in how franchise systems approach their marketing strategy.

Doron Fetman
Doron FetmanMay 25, 2025
The Superman Brand: Indestructible, Invaluable, and Ironically More Stable Than Streaming Services
PR & Marketing

The Superman Brand: Indestructible, Invaluable, and Ironically More Stable Than Streaming Services

While streaming services struggle with identity crises, Superman's brand soars effortlessly above the chaos.

Toby Hassan-Fishman
Toby Hassan-FishmanMay 21, 2025