EFFY// Editorial · EFFX Blog

Thoughts, Insights and Bold Takes from the Xperts

The Recovery Firm Leaves Too Early. The Transformation Firm Arrives Too Late.
Business TransformationAdvisory & Consulting

The Recovery Firm Leaves Too Early. The Transformation Firm Arrives Too Late.

Stabilization is not a destination. It is a floor. A company that has stopped losing money has not started being worth more. Turnaround is not transformation.

Doron Fetman
Doron FetmanAugust 26, 2026
Who Owns the Future?
Strategy

Who Owns the Future?

AI will be defined by remarkable technology. But history tends to remember something simpler: not who built the most, but who owned it.

Doron Fetman
Doron FetmanJuly 21, 2026
Welcome AI Vendtures to the EFFX Ventures Portfolio.
Ventures

Welcome AI Vendtures to the EFFX Ventures Portfolio.

Twenty years ago the technology was right and the timing wasn't. Now it's both. Meet AI Vendtures to the EFFX Ventures portfolio.

EFFX AI
EFFX AIJune 24, 2026
The Goonies Never Said “Good Enough”
Ventures

The Goonies Never Said “Good Enough”

Spend three decades building businesses and patterns start to reveal themselves. At some point you stop looking at trends and start looking at behavior.

Doron Fetman
Doron FetmanJune 22, 2026
You Can't Vibe Code Experience
Strategy

You Can't Vibe Code Experience

You can't foresee how a product behaves at scale if you've never watched one. You can't onboard thousands of users if you've never built the infrastructure.

Toby Hassan-Fishman
Toby Hassan-FishmanJune 9, 2026
A Fool With a Tool Is Still a Fool: Why Schools Need to Stop Fighting AI and Start Dealing With It
Advisory & Consulting

A Fool With a Tool Is Still a Fool: Why Schools Need to Stop Fighting AI and Start Dealing With It

Students told today that AI is off-limits will graduate into jobs where their first review may depend on how well they use it. A brutal disconnect.

Doron Fetman
Doron FetmanMay 26, 2026
Infinite Execution, Multiplied
Advisory & Consulting

Infinite Execution, Multiplied

Today, we're introducing EFFX - an AI advisory and implementation firm that designs, deploys, and amplifies the systems modern businesses need to run on.

Toby Hassan-Fishman
Toby Hassan-FishmanMay 1, 2026
The Photo That Launched My Career (And Its AI Twin, 14 Years Later)
Branding & Design

The Photo That Launched My Career (And Its AI Twin, 14 Years Later)

Anyone can access the magic now. Knowing what to do with it? That's expertise. And expertise isn't democratized. It's built.

Toby Hassan-Fishman
Toby Hassan-FishmanMarch 2, 2026
Leadership and Culture Breaks at the Top: Why the CEO and Chief People Officer Are Always Accountable
Business Transformation

Leadership and Culture Breaks at the Top: Why the CEO and Chief People Officer Are Always Accountable

Companies don't crumble overnight. They decay slowly, when the people at the top stop listening, stop living their values, and stop taking accountability.

Doron Fetman
Doron FetmanJuly 22, 2025
Movie Props Collectibles: The Hot Market Capturing Hearts and Wallets
PR & Marketing

Movie Props Collectibles: The Hot Market Capturing Hearts and Wallets

Movie props are having their moment, with record-breaking sales proving that Hollywood magic translates to serious money.

Toby Hassan-Fishman
Toby Hassan-FishmanJuly 17, 2025
Why Even Superman Couldn't Market Itself: $400M Later, Christopher Reeve Still Reigns Supreme
PR & Marketing

Why Even Superman Couldn't Market Itself: $400M Later, Christopher Reeve Still Reigns Supreme

No marketing budget or technology can recreate the moment in film history when Christopher Reeve made Superman real for an entire generation.

Toby Hassan-Fishman
Toby Hassan-FishmanJuly 14, 2025
Introducing "Turnformation™": When Crisis Meets Opportunity
Business Transformation

Introducing "Turnformation™": When Crisis Meets Opportunity

Most companies facing existential threats make a fatal mistake: they think they have to choose between survival and growth. They don't.

Doron Fetman
Doron FetmanJuly 9, 2025