INFINITE EXECUTION
Helping Companies
Build Stronger,
More Valuable
Businesses
Whether you’re preparing for your next stage of growth, integrating an acquisition, modernizing operations, improving a portfolio company, building a new venture, or navigating AI transformation, EFFX helps leadership teams identify opportunities, solve complex business challenges, and execute with confidence.
Founded by the team of Eff Creative Group · 4× Inc. 500 · 45+ AwardsNYC · Singapore · Hong Kong
WHAT WE DO
Transform Businesses
Identify the constraints limiting business performance, align leadership around the right priorities, and build the roadmap.
- Business Transformation
- AI Advisory
- Implementation
- Turnformation™
Build Companies
Launch products, ventures, and companies, and build the capabilities required for the next stage of growth.
- Venture Building
- Incubation
- Growth Acceleration
- Strategic Partnerships
Power Systems
Apply AI, automation, and intelligent systems to the parts of the operation where they create measurable business impact.
- Intelligent Teams
- AI Agents
- Operating Platform
- Automation
WHY COMPANIES CHOOSE EFFX
Companies don’t come to EFFX looking for another consulting firm. They come to us when they need experienced operators who can identify what’s limiting business performance, align leadership around the right opportunities, and help build stronger businesses through strategy, execution, product innovation, and AI.
Unlike traditional consulting firms that separate strategy, technology, branding, and implementation across multiple engagements, EFFX brings those capabilities together in one integrated team.
WHO WE WORK WITH
- Businesses preparing for their next stage of growth
- Companies experiencing stalled performance
- Founder-led businesses preparing to scale
- Organizations navigating AI transformation
- Portfolio companies seeking operational improvement
- Family offices managing operating businesses
- Private equity firms integrating acquisitions
- Venture-backed companies preparing for scale
Transforming Businesses
THE EXPERTISE BEHIND THE TRANSFORMATION.
EFFX Advisory brings six practices to bear on one outcome: a stronger, more valuable business. That work requires people who have spent decades inside businesses like yours. Transformation, restructuring, brand, technology, product, and senior counsel, led by award-winning operators who build from within rather than advise from the outside. Each is available as a standalone engagement or alongside a full EFFX Intelligence deployment.
Business Transformation & Turnaround (Turnformation™)
Turnformation™ is our model for companies at an inflection point. We work structure, revenue, culture, and technology at the same time rather than in sequence, and we take a fractional leadership seat with accountability for the result. Companies come out of it with a rebuilt pipeline, a sharper offering, and a growth trajectory they can hold on their own.
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Organizational Restructuring
We redesign companies around performance: who owns what, how decisions get made, and the operating infrastructure that holds the new shape as headcount grows. What changes is not the chart on the wall but the capacity underneath it, so the business can absorb more revenue without adding friction.
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Brand Strategy & Creative Direction
We lead brand from positioning through production: category strategy, messaging, naming, identity, visual language, UX/UI, and the governance that keeps it coherent as the company grows. Built across fintech, healthcare, consumer, beauty, entertainment, fashion, AI, nonprofit, B2B SaaS, and collectibles. The point is commercial: a brand that wins the comparison and earns a better price.
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Digital & Technology Strategy
We treat the stack as a business asset rather than an IT line item. We audit what you are running, cut what is redundant, and rebuild the architecture around how the company actually operates and where it is heading. The return is lower operating drag and a platform base that supports the next stage of growth instead of capping it.
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Product & Innovation Strategy
We build products and take them to market: consumer apps, fintech platforms, digital health, media, physical products, kiosks, autonomous vending, and full service companies started from nothing. Alongside the work comes a global network of operators and decision-makers that opens doors and shortens timelines. The output is a new revenue stream, not a deck.
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Advisory & Strategic Counsel
Direct senior access for founders and leadership teams working through the decisions that set the next few years: viability, growth and transformation roadmaps, build-versus-buy, vendor selection, AI readiness, team training, and introductions across our network. Fractional or ongoing, scoped to the question. The value is momentum: leadership teams move faster and with more conviction when the thinking has already been pressure-tested.
→Featured Case Study
TURNFORMATION™ IN ACTION:
+33% TURNAROUND.
IN 9 MONTHS.
An established mid-market advisory firm in the Northeast - 300 employees, with over a decade in operation - experienced its first down year. Internal divisions were siloed. Leadership had lost visibility. The pipeline had stalled. And underneath the surface-level revenue issue was a deeper one: a service offering that no longer matched what the market was paying for, and an operation running on manual coordination across nearly every division.
We engaged as embedded fractional leadership. Under our Turnformation™ model, we realigned the team structure, rebuilt the sales strategy with a CRM-integrated KPI framework, conducted department-level cultural assessments, and reevaluated the firm’s service offering from the ground up, repositioning what the firm sold, how it sold it, and which engagements it walked away from.
Working in parallel, we deployed agentic systems across every division of the operation. Custom AI workflows automated internal research, reporting, proposal generation, and client intelligence. Multi-agent infrastructure replaced the manual coordination that had been slowing down marketing, business development, finance, and creative production. As part of the engagement, we also delivered Advisory & Strategic Counsel, running an AI readiness assessment, training the team on the new tools, and architecting a digital and technology strategy that aligned the firm’s stack with where the business was actually going.
In nine months, the firm had restored confidence, reversed its downward trajectory, and repositioned its offering to win clients with broader scopes.
“Being embedded at the heart of the business meant I wasn’t just advising from the outside. I was trusted to lead from within. It was a privilege to work hands-on with leadership across the high-stakes engagements and senior client relationships that shaped where the firm was headed. That level of trust allowed us to move fast, make real change, and re-energize a team that had so much potential just waiting to be unlocked.”
Toby Hassan-Fishman
Fractional CMO & Creative Director
♦Certified AI ConsultantsWe work across the full modern AI infrastructure: from foundation models and orchestration layers to workflow automation, creative platforms, and business operations tooling.
Building Companies
WE DON’T JUST ADVISE COMPANIES.
WE BUILD OUR OWN.
Through EFFX Venture Studios, we build companies. Some are our own, built from opportunities we recognized before there was a market for them. Others we build alongside founders, operators, business owners, and leadership teams who bring us in.
In select situations, we participate through strategic partnerships, venture creation, and long-term alignment. We are builders first. Capital is a tool.
Company Creation
Ventures we conceive and build ourselves, from opportunities we recognized before there was a market for them. We own them, operate them, and scale them.
Venture Building
A true operating partner to architect, build, and scale the business from the ground up.
Incubation
For founders and operating teams who have the foundation but need the infrastructure, product, brand, and go-to-market built alongside them.
Growth Acceleration
For ventures with early traction that need to scale: go-to-market, infrastructure, and operational firepower.
Strategic Partnerships
In select situations, long-term partnership, shared economics, venture creation, or equity participation.
Track Record
PORTFOLIO
Most of these companies are our own, built from opportunities we recognized. Others we build alongside the founders and operating teams who bring us in.
Powering Systems
WE DON’T JUST BUILD AI SYSTEMS.
WE BUILD WHAT YOUR
BUSINESS RUNS ON.
Built on Your Data
Every EFFX Intelligence deployment begins with what you already have. We securely ingest your existing business data - your CRM records, your sales history, your communications, your operational documentation, your institutional knowledge - and use it as the foundation. The system doesn’t approximate how businesses like yours work. It learns how your business works. The result is an AI infrastructure that gets smarter about your operation over time, built from the ground up on the data you’ve already generated.
Built to Run Without You
We design businesses that don’t depend on manual coordination to function. That means identifying where your operation runs on tribal knowledge, where pipelines break down because of missed follow-ups, and where decisions stall because they’re waiting for the wrong person. EFFX Intelligence replaces those dependencies, not with generic automation, but with intelligent workflows built around how your specific business actually operates.
HOW IT WORKS
FROM AUDIT TO APPROVAL IN 90 DAYS.
AUDIT
We immerse in your current operations. Every workflow, every tool, every manual touchpoint. We map what you’re doing, what it’s costing you, and where intelligent automation creates the highest-leverage impact. Nothing is assumed. Nothing is skipped.
ARCHITECT
We design your new operational infrastructure. We identify which of our proven automation modules connect directly to your existing systems, plus what custom workflows need to be built on top of our AI foundation. Your new operation, fully mapped, before anything changes.
APPROVE
You see everything before we touch anything. We present the complete EFFX Intelligence deployment plan - every workflow, every automation, every custom build - and get your sign-off. No surprises. No scope creep. Full visibility before execution begins.
EXECUTE & TRAIN
We build. We deploy. We train every member of your team. And then we stay available. EFFX Intelligence includes ongoing support, the ability to customize and expand as your business evolves, and continued access to the EFFX team on a monthly basis. A system that runs your business should always have the people who built it within reach.
WHAT IT TOUCHES
Your data stays in your operation.
THE X FACTOR
THREE PILLARS.
ONE MULTIPLIER.
EFFX Advisory transforms businesses. EFFX Ventures builds them. EFFX Intelligence powers both. The X is what runs through all three: the strategic, creative, and operational judgment of two founders with 50+ years of combined experience across every stage, industry, and geography.
AI enables us to accomplish more with fewer people. That is what infinite execution means. Not endless output, but capacity that is not capped by headcount.
Thoughts, Insights and Bold Takes from the Xperts
Who Owns the Future?
AI will be defined by remarkable technology. But history tends to remember something simpler: not who built the most, but who owned it.
Doron FetmanWelcome AI Vendtures to the EFFX Ventures Portfolio.
Twenty years ago the technology was right and the timing wasn't. Now it's both. Meet AI Vendtures to the EFFX Ventures portfolio.
EFFX AIThe Goonies Never Said “Good Enough”
One of the advantages of spending nearly three decades building businesses is that patterns start to reveal themselves. At some point, you stop looking at products and start looking at industries. You stop looking at trends and start looking at behavior.
Doron Fetman
READY TO BUILD A STRONGER BUSINESS?
Whether you need to transform what you have, build something new, or put better systems underneath it, tell us where you are.
Work With EFFX →FREQUENTLY ASKED QUESTIONS
What does EFFX AI do?+
EFFX helps companies build stronger, more valuable businesses through strategic advisory, business transformation, product development, AI implementation, and venture building. We work alongside leadership teams to identify opportunities, solve complex business challenges, and execute initiatives that drive long-term value.
How is EFFX different from a traditional consulting firm?+
Traditional firms often separate strategy, technology, branding, and implementation across multiple engagements. EFFX brings these together in one integrated team, combining experienced operators with AI-enabled execution to help organizations move faster.
What types of organizations work with EFFX?+
Founder-led businesses, executive teams, family offices, private equity firms, portfolio companies, strategic investors, and established organizations preparing for their next stage of growth.
Is EFFX an AI consulting company?+
AI is one of our capabilities, not our purpose. Organizations engage EFFX to solve business challenges, improve performance, and create long-term value. AI is one of the tools we use when it creates measurable business impact.
What is EFFX Intelligence?+
EFFX Intelligence is EFFX’s proprietary AI operating system for business. It’s a fully custom AI infrastructure, designed and deployed by the EFFX team, that automates the core functions of your operation: leads, sales, marketing, creative, finance, HR, and more. It’s built on your existing business data and integrates into your current tools and systems, or we build the infrastructure from the ground up.
What is 8ait Marketplace™?+
8ait Marketplace™ is a standalone venture in the EFFX Ventures portfolio: a destination for AI products and prebuilt AI agent teams, purpose-built for specific business functions. Because they are prebuilt, deploying one will require no custom build or configuration. Launching soon.
What is the relationship between EFFX Intelligence and 8ait Marketplace™?+
EFFX Intelligence is EFFX’s practice for custom AI operating systems, built around how your business works. 8ait Marketplace™ is a standalone venture in the EFFX Ventures portfolio: prebuilt AI products and agent teams that will deploy without a custom build. Launching soon.
What is EFFX Venture Studios?+
Our company-building practice. We partner with founders, operators, business owners, and leadership teams to launch, scale, and transform businesses, sometimes from our own ideas, sometimes alongside the people who bring them to us.
Is EFFX a venture capital fund?+
No. EFFX Venture Studios is a venture-building platform, not an investment fund. We partner as builders and operators, selectively and by relationship.
What is Turnformation™?+
Turnformation™ is our proprietary model for organizations at an inflection point: companies that have lost ground, stalled out, or scaled past the systems that got them here. We operate simultaneously across four dimensions: structural realignment, revenue and pipeline architecture, cultural intervention, and technology enablement.
Who are the founders of EFFX?+
EFFX was founded by Toby Hassan-Fishman and Doron Fetman, formerly of Eff Creative Group, a 4× Inc. 500 company with offices in New York, Singapore, and Hong Kong.
What industries does EFFX work with?+
We are industry agnostic. Our clients have included companies across fintech, healthcare, consumer, beauty, AI & technology, nonprofit, wellness, entertainment, fashion, B2B, B2C, SaaS, and collectibles.
How does EFFX integrate AI into business operations?+
Every engagement begins with a thorough assessment. We immerse ourselves in your current workflow, technology stack, and operational infrastructure, identifying gaps, redundancies, and the highest-leverage points for intelligent automation. We then design and deploy multi-agent systems that operate within those flows.
How does EFFX handle our data?+
EFFX Intelligence is built on your data. Not shared data, not public models. Everything we work with during your deployment is used to power your system and your operation. We design every engagement with data privacy as a foundation. Your business data is used to power your system, not ours.