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# EFFX

> Advisory, implementation, and venture-building firm. EFFX transforms and scales existing businesses, builds companies of its own, and deploys custom AI operating systems inside both.

## About

EFFX is an advisory, implementation, and venture-building firm led by Toby Hassan-Fishman and Doron Fetman. It runs on three pillars: EFFX Advisory, EFFX Ventures, and EFFX Intelligence. With decades of experience building, operating, and scaling businesses across industries and continents, EFFX brings a level of operational experience to AI implementation that software alone can't replicate. EFFX engages as embedded operators accountable for outcomes rather than as consultants advising from the outside.

## Pillars

- **EFFX Advisory**: Transforms, restructures, and scales existing businesses. Practices span transformation, organizational design, brand as business architecture, technology strategy, and AI implementation, led by embedded operators working from inside the business. Learn more: https://www.effx.ai/advisory
- **EFFX Ventures**: EFFX Venture Studios builds companies of its own and builds alongside founders and operating teams, taking an equity stake and accountability for the outcome. Engagement modes are company creation, venture building, incubation, growth acceleration, and strategic partnerships. It is a venture-building studio, not a fund. Learn more: https://www.effx.ai/ventures
- **EFFX Intelligence**: EFFX's proprietary AI operating system for business, and the pillar that powers the other two. A fully custom AI infrastructure, designed and deployed by the EFFX team, that automates the core functions of your operation: leads, sales, marketing, creative, finance, HR, and more. It is built on your existing business data and integrates into your current tools and systems, or we build the infrastructure from the ground up. Learn more: https://www.effx.ai/intelligence

## Founders

### Toby Hassan-Fishman, Co-Founder

What distinguishes Toby Hassan-Fishman, Co-Founder of EFFX, is the rare ability to design and build at once. Years of leading engineering and product teams of 100+ developers and 20+ designers across markets built that foundation; today, in this AI evolution, she architects systems with a designer's vision. As Chief Creative Officer of Eff Creative Group, she earned two Stevie Woman of the Year awards and the PRSA-NY Big Apple Award. Read more: https://www.effx.ai/about

### Doron Fetman, Co-Founder

Doron has been building companies and teams from scratch, scaling them through chaos, and navigating the exits since 1998. He founded Eff Creative Group in 2013 and grew it into a 4× Inc. 500 company with operations in New York City, Singapore, and Hong Kong, launching 100+ platforms and digital products for companies ranging from early-stage startups to publicly traded enterprises. His track record is innovating archaic and antiquated industries into the next era of how they should run. Read more: https://www.effx.ai/about

## Key Concepts

- **Turnformation™**: EFFX's proprietary model for organizations at an inflection point: companies that have lost ground, stalled out, or scaled past the systems that got them here. We operate simultaneously across four dimensions: structural realignment, revenue and pipeline architecture, cultural intervention, and technology enablement. Learn more: https://www.effx.ai/advisory
- **8ait Marketplace™**: A venture in the EFFX Ventures portfolio: a destination for AI products and prebuilt AI agent teams, purpose-built for specific business functions and available for any organization to activate and deploy immediately. It is also home to a growing suite of standalone, branded AI platforms developed by the EFFX team. Learn more: https://www.effx.ai/8ait-marketplace

## Primary Pages

- EFFX Advisory: https://www.effx.ai/advisory
- EFFX Ventures: https://www.effx.ai/ventures
- EFFX Intelligence: https://www.effx.ai/intelligence
- Why EFFX: https://www.effx.ai/why-effx
- About: https://www.effx.ai/about
- Contact: https://www.effx.ai/contact
- Blog: https://www.effx.ai/blog
- Photo Gallery: https://www.effx.ai/gallery

## Contact

Email: info@effx.ai